At DiamTime, we go beyond the ordinary in the world of diamonds and jewellery. Founded by Desigan Naidoo, we are a family-owned business that has swiftly evolved into a fortress of excellence in the diamond industry. Our commitment is not merely to trade diamonds but to deliver genuine value to investors seeking unparalleled quality and craftsmanship.
We take pride in our commitment to ethical practices and adherence to industry regulations. We are registered with the Diamond Board of South Africa (South African Diamond & Precious Metals Regulator – SADPMR), and we are members of The Diamond Dealers Club of South Africa.
We envision achieving global recognition as a leading diamond investment hub in Africa.
To educate global investors on the intrinsic value of diamonds sourced from South Africa. We are committed to making high- quality jewellery accessible and affordable for everyone, empowering individuals to experience beauty and elegance through DiamTime creations.
Our core values are centred around fostering trust, ensuring transparency, and promoting kindness in all our interactions and endeavours.
We provide a range of services, encompassing the sale of certified diamonds for both jewellery and investment purposes, valuation of rough diamonds with the option to purchase through tenders, as well as the import and export of rough and polished diamonds facilitated through the KPC. Our expertise extends to the creation of bespoke jewellery crafted from both diamonds and gold.
At the core of our offerings is a premium service tailored for all investors and clients alike. We take pride in delivering a “full house” service, from the procurement of rough diamonds to the meticulous processes of cutting and polishing, obtaining GIA certification, and ultimately selling the finished product – a polished diamond. Taking our commitment further, we also specialise in incorporating these polished diamonds into unique, custom-made jewellery pieces, adding an extra layer of exclusivity and sophistication to our services.

• Ethical practices and transparent transactions.
• Over 17 years of industry expertise.

• Breaking stigma associated with Africa.
• Well-connected globally in the diamond industry.
• Expertise in evaluating and grading both rough and polished diamonds.

• Showcasing diamond appreciation and long-term value.
• Making diamonds accessible beyond the affluent market.

• Customisation for unique, personal jewellery.
• Affordable luxury without compromising quality.
Desigan Naidoo brings 17 years of experience and expertise, skilled in purchasing, pricing, and assortment, with a proven ability to navigate and adjust to the dynamic and frequently rapid fluctuations in market conditions. Desigan also collaborates with a certified gemologist skilled in the grading of precious gems and jewels.
Lee-Anne Naidoo serves as our Sales & Marketing Manager, spearheading efforts to showcase the excellence of DiamTime.
Company Registration Number: 2021/408876/07
Diamond Dealers License Number: AP19654
Tax Reference Number: 9507941194
VAT Number: 4890308127
B-BBEE Level: 1
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